Google Instant Proves we all want to be Rappers (and taught me how to Dougie)

Google Instant Search must be crack for sociologists. Now, I’m no sociologist (though I suspect VCs would be a good study in group-think) but I generally like to know what my neighbors are up to, their likes and dislikes. And as it turns out, one of the benefits of Google’s recently released Instant Search is that it gives you a window into what’s on their mind (based on the most popular queries in your area).

Apparently all of my neighbors are closet rappers.

Take the following query: type in “i l” and Google’s updated predictive algorithms prepopulate the query to “i love the way you lie” and instantly surfaces rapper Eminem’s lyrics to the aforementioned song and video. You would think two characters into a query, there would still be an infinite array of possibilities: sonnets with those three special little words, Valentine’s Day proclamations, etc. You would, of course, be wrong.

Or say you’re looking for the number to the voice based information service that Microsoft bought. What was their name again? TellMe Networks? Be careful, throw in an extra space and “tell me ”  instantly whisks you to the lyrics for ghetto fabulous Bay Area rapper E40’s “Tell Me When to Go” (whose van I sighted several months back at a Berkeley gas station).

What’s that, you want to learn a new skill? Try “teach m” and Cali Swag District will teach you how to Dougie. Seeking parenting advice? “Parents j” will confirm its hopeless because Parents Just Don’t Understand. Entrepreneurs — you want to be billionaires (and on the cover of Forbes magazine)?  “I wa” may help.

Even benign query strings like “in we” lead to Will Smith’s lyric “In West Philadelphia born and raised.”  Futile attempts at punctuation like “hyph” lead me straight to Wikipedia entries about the Hyphy movement. Most any query construction that fits the grammar  ‘I ’ + a letter of the English alphabet is on the verge of transporting me to a key refrain in someone’s anthem (apparently musicians are self-centered people). Everywhere I go I’m surrounded by Tupac’s battle cries (“hit e”) or Cyndi Lauper’s cheesy songs from the 80s (“girls j”).

Which is just another way of saying that Google’s most recent effort to engineer our collective experience from the long tail back towards the fat head is reinforcing our shared humanity. And apparently what’s holding mankind together are SEO gods Eminem and Rihanna.

I’m just glad they turned off expletive search.

Advertisements

6 thoughts on “Google Instant Proves we all want to be Rappers (and taught me how to Dougie)

  1. interesting… this is a fun exercise. here’s some more:

    “if ” => “If I Die Young”
    “he ” => “He Got Game”
    “we w” => “we will rock you”
    “we st” => “steady mobbin”
    “we d” => “we didn’t start the fire”
    “no ” => “no love” (more eminem)
    “we bu” => “we built this city”
    “we m” => “we made you” (more eminem – he’s an SEO master!)
    “can’t t” => “can’t tell me nothin”
    “can’t w” => “i can’t wait”
    “can’t h” => “can’t help falling in love”
    “can’t k” => “can’t knock the hustle”
    “can’t n” => “can’t nobody hold me down”
    “i u” => “i used to love her”
    “i d” => “i dreamed a dream”
    “i m” => “i made it”
    “911 i” => “911 is a joke”
    “your ” => “your love is my drug”
    “got ” => “got your back”
    “not ” => “not afraid” (eminem again!)
    “break ” => “break your heart”
    “i’m o” => “i’m on a boat”
    “all i” => “all i do is win”
    “club c” => “club can’t handle me”
    “f y” => i’ll let you figure that one out.
    “ale” => “alejandro” (people search more for Lady Gaga than for alcohol?)
    “erase” => “erase me” (people search more for Kid Cudi than for school supplies?)

    perhaps this is a signal that the new Google Music service will be heavily promoted via search results?

  2. If U Search on facebook EminƎm YelaWolf Slimmy MathƎrz U Will find me !! u will see that how much i love emeinm ,, SLIM SHADY IS BETTER THAN EMINEM !!! ,, Slim shady music and music beats have more meaning than new emeinm , The New Eminem Is Good ,, I Think He is Gonna Beat Tupac , But there is 1 fucking thing i hate about slim shady !!! ILLUMINATI !!! , after the new emeinm realeased relapes all emeinm songs hiding a secret messgegs against illuminati !!!

  3. I see a lot of interesting articles on your page.
    You have to spend a lot of time writing, i know how to save you
    a lot of time, there is a tool that creates unique,
    SEO friendly articles in couple of minutes, just search in google –
    k2 unlimited content

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s