Blekko IPO, Day 1 (July 19, 2010)

For many months now dozens of people have asked me about what’s cooking at Blekko. And for many months all I’ve said is “Blekko is a big, bold, bet in search. It’s bad-ass, and it’s in stealth. Stay tuned.”

Well,  today I can finally give them an answer (and it feels great).

And here it is, in video form (thanks Mike Arrington):

Vodpod videos no longer available.

Here’s what Blekko’s founders Rich Skrenta and Mike Markson had to say:

Vodpod videos no longer available.

You can also see Rich and Mike’s perspective on their respective blogs, here and here.

Finally, here is the original TechCrunch post on Blekko (I’ve included snippets and screenshots below):

What Makes Blekko Different?

Blekko is a full web search engine, with regular crawls of billions of web pages. But they know that they can’t beat Google at size of index, relevancy and speed right out of the gate. So they’re differentiating themselves in  another way – by giving users tools to do new types of searches that they can’t do elsewhere. And by providing an unprecedented level of access to the algorithms and data that Blekko uses to determine relevancy.

That doesn’t mean Blekko’s relevancy isn’t great. The company says they’re on par with Google and Bing for most queries. But the differentiating feature are the query refinement tools they call Slashtags. These tools, like /news or /date or /amazon or /blogs, or any combination, make it very simple to quickly filter results to what you are looking for.

Users can create their own slashtags based on a group of URLs. I’ve created one that lists all TechCrunch sites to do easy site search. Others have created slashtags for conservative or liberal blogs, top tech sites, etc. If they make those slashtags public, others can use them, too.

The company also lets users search via a variety of APIs. Add /amazon to search on Amazon. Or /twitter to search via the Twitter API. Or just type / to search just that domain.”

Blekko Is Instantly Likeable

Anyone who’s used to advanced search tools on Google will instantly like Blekko. It’s much quicker than using things like “site:” modifiers on Google, and some of the searches you can do on Blekko you just can’t do on Google at all.

Will less advanced users like Blekko, too? The founders think they will. And since Blekko works just like the search engines they’re used to as well, they think people will quickly get comfortable creating and using slashtags.


Blekko is also showing just about all the behind the scenes data that they have to determine rank and relevancy. You can see inbound links, duplicated content and associated metadata for any domain in their index.”

I think it’s about time someone started pushing the envelope again in search. And I’m betting that Rich, Mike, and the Blekko team are the guys to do it.

I’ll have a lot more to say about it in the coming weeks, but that’s my answer for right now. Stay tuned. 🙂

Rich, Mike, and team — congrats again on sharing your baby with the world!


6 thoughts on “Blekko IPO, Day 1 (July 19, 2010)

  1. Blekko is definitely a cool new serach engine. The slash tag feature is unique and gives it an edge that people will be interested in. However, It’s not a google killer. I think Google’s greatest strengths is it’s simplicity; it’s so easy anyone can use it to it’s full potential. Blekko is not like that.Bweezy is the BEST new serach engine. It offers google results lets you open serach results in the page! Nothing else like it

  2. so this is a great idea although my own site which is not MFA but uses golgoe doubleclick to host advertising has been caught in the filter. It is an obvious idea and needs some more tweaking since there are many good sites that are carefully curated and use advertising to support them which is not a bad thing in the wider scheme when they add value.

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